In the ever-evolving world of finance and crypto, navigating through challenging market conditions can often seem like a challenging task. Whether you’re dealing with a weak opening, a price plateau, or a massive selloff, it’s crucial to have a well-thought-out strategy in place to navigate market gluts. In this blog, let’s explore a comprehensive approach to not only survive but thrive in turbulent times.
Step 1: Build Up Your Arsenal
A successful Growth Campaign consists of two critical components. These are;
- Fundamentals: These are the core values and innovations associated with your token or project. They need to be prepared in advance to ensure a seamless execution of your campaign. However, not all fundamentals are suitable for such a campaign; they must be one-off events that genuinely capture the audience’s attention.
- Qualified Fundamentals: Avoid including day-to-day operational updates or minor achievements in your campaign. Instead, focus on unique, impactful events that can drive rapid price growth.While achieving a market leadership position on a network is undeniably impressive, it’s not the kind of event we include in our growth campaign arsenal. Instead, we focus on those singular moments, the ones that have the potential to set our project on an entirely new trajectory.
These qualified fundamentals are divided into three categories, each reflecting a different level of impact:
Easy: This category includes fundamental events that are relatively straightforward to achieve but still pack a punch. Think of things like a Fiat Onramp, New EVM Networks, or forging valuable Ecosystem Partnerships. They’re the stepping stones, the accessible milestones that can substantially elevate the project’s value.
Medium: Moving up the ladder, we have fundamentals that require a bit more effort and strategy. Tier-2 exchanges, regional exchanges, or striking partnerships with Custodians fall into this category. These are more substantial steps, indicating a project’s growth and maturation.
Hard: At the top tier are the hard-hitting fundamentals that truly propel a project to the next level. This is where you’ll find Tier-1 Exchanges, partnerships with industry giants like Coinbase Custody or Fortune 500 companies, and even groundbreaking ventures like a second ecosystem token or mainstream celebrity deals. These events are game-changers, capable of reshaping the project’s future.
But remember, it’s not just about announcing these fundamentals; it’s about presenting them effectively. Rather than leaving users to decipher their significance, guide them toward the most compelling aspects. This is where crafting your narrative comes into play, an art that can significantly influence perception and engagement.
In essence, the qualified fundamentals form the core of your growth campaign, setting the stage for a series of events that can redefine your project’s trajectory and impact. It’s a journey of growth, with each fundamental event contributing to the bigger picture of success.
A lot of projects have partnered with TVK, but what made this instance stand out is the way Elrond phrased it, by switching focus on not TVK but major institutions like Paramount, Legendary, Unreal, etc. The value prop of a fiat onramp can be concluded in many ways. It’s important to align all viewers to the most important and powerful one, and Elrond rightfully chose access to US buyers as the headline.
Examples of Qualified Fundamentals:
- Fiat Onramp
- New EVM Networks
- Ecosystem Partnerships
- LP Farm Initiatives
- Ambassador Campaigns
- Major DEX Launches
- Partnering with Notable Oracles
- Token Burn Events
- Mainstream Media Coverage
- Fortune 500 Partnerships
How you present these fundamentals to the public is equally crucial. Craft a compelling narrative that emphasizes the most significant value propositions for your audience. Rather than leaving it to interpretation, guide them toward the most powerful aspects of your project’s growth.
Step 2: Absolute Focus on Distribution
Once your Growth Campaign is underway, it’s time to dive into the nuts and bolts of distribution. This phase is where the rubber meets the road, and your carefully crafted content takes center stage.
- Provide Push Materials: Imagine it as a well-orchestrated symphony: your Key Opinion Leaders (KOLs) are the conductors, and they need the right sheet music. During your Growth Campaign, it’s essential to mobilize KOLs across all platforms and regions. Some may excel on Twitter, others on Telegram, and others on platforms like Reddit, Discord, etc.
To empower your KOLs and ensure a coordinated push, forward each KOL manager the necessary materials. This includes the prepped Tweet, Telegram announcement, and the native content file. By providing them with these essential resources, you give them the tools to make a proper push within their respective regions.
Additionally, consider delivering the announcement visuals and captions 24 hours in advance. This foresight allows ample time for translation and strategic distribution by all KOLs. Coordination is key, and this pre-planning ensures a synchronized effort.
- Push Aggressively: With the content ready and KOLs onboarded, it’s time to push aggressively. Once an announcement goes live, promptly forward all relevant links and materials to your regional managers. This ensures that the message doesn’t get lost in the shuffle. Tagging the manager when passing on the announcement is crucial, as it ensures that the notification doesn’t get buried amid their many group messages. It’s all about maintaining a clear line of communication and encouraging active participation during the Growth Campaign.
Aggressive Monitoring: During the campaign, keep a close eye on how things are progressing. Ask your regional managers to provide a checklist of posts made by all the KOLs they’ve onboarded. This step is vital because it helps ensure everyone is actively participating. You might even want to introduce a bit of friendly competition. Notify your KOLs that those who skip the campaign could have their SAFTs voided. It’s an extra incentive to keep them engaged and motivated. For KOLs that you’ve onboarded individually, consider sending direct messages to prompt them to act immediately upon the announcement. Timeliness in their response can make a significant difference in the campaign’s success.
- Funnel During Green Times: Timing can be everything in the world of cryptocurrency. It’s a well-known trend that markets tend to surge on the “green” days. This natural behavior can lead to extreme increases in token value. To capitalize on these surges, ensure that you participate in an overwhelming number of Ask Me Anything (AMA) sessions during your Growth Campaign. Fresh audiences are more likely to be watching the token during these growth spurts, making it the perfect time to attract new holders.
- Go the Extra Mile: Finally, remember that not all influencers may have received attention during private sales or earlier campaign phases. During your Growth Campaign, consider onboarding these overlooked influencers, even if it requires some stablecoin expense. Stablecoin expenses for KOLs can be costly, so it’s crucial to use them judiciously. However, the opportunity for the highest return on investment (ROI) often arises during a Growth Campaign, making it a worthwhile investment.
Extreme growth on a few days in a year, with flatness on most days, is the market standard.
In conclusion, the success of your Growth Campaign depends on careful planning and diligent execution. By focusing on distribution and mobilizing your KOLs effectively, you can maximize the impact of your campaign and achieve the desired growth for your project. It’s a journey that requires coordination, monitoring, and going that extra mile to ensure your message reaches its intended audience and resonates powerfully.
Collaboration Strategies
